This is one of the posts that inspired me to start this site. I'm a fan of Simon's and his description of link blogging resonated with me.

Magic links, those emailed one-time login links, are annoying and inconvenient for folks who use a password manager, but they radically accept some fundamental truths about signing in for everyone else. By layering passkeys on top of magic links, websites can provide a seamless authentication experience for all users.

Subscription websites now like to use magic email links for login. They are extremely annoying.